Tag Archives: Mastermind

Your Facebook Questions Answered- Part II

Photo by William Iven

Guest Writer: Adrianna Huff
At our last High Stakes Mastermind Group session, a few more Facebook questions came up. I love researching, so here are the answers to the best of my knowledge.
Now on to the questions:
1. How often does Facebook change its instruction book?

This is a great question, and important for us in our Business Mastermind. I’m making the assumption here that instruction book means algorithm. Based on the article, “Facebook Newsfeed Algorithm History” which has all of the updates since 2006, Facebook makes small updates several times a year. From a general perspective, the updates work to increase user engagement and authenticity across the platform. Recent updates have been to: verify news sources, remove click bait, and focus on personal interaction between users.

While Facebook is constantly making changes, it is still a valuable resource for businesses and marketers to use. It may just take some time to figure out the new layout.

2. Would it help if we “like” each other’s Facebook pages and interact with them?

Yes, it would be a great first step to “like” each other’s Facebook pages. To make sure that all of the posts are seen, under Notifications on the professional pages select “All Posts”. When All Posts are selected, you will be able to see all posts.

While “liking” the pages is a good starting point, it would be even better to share Facebook posts and comment on those posts. Sharing and commenting drives engagement which moves the posts higher up the News Feed.

3. Tell me more about Facebook advertisements. Can you customize them or target to different audiences?

Yes. What is great about Facebook, is that users voluntarily provide demographic information about themselves which can be used for marketing purposes. When developing Facebook advertisements, you can create custom audiences to receive your advertisements. These are created by uploading your current contact and lead lists. Facebook also allows for “Lookalike Audiences” who allow you to create an advertisement audience based off the custom audience. The article, “5 Ridiculously Powerful Facebook Ad Targeting Strategies”, outlines more about advertising with Facebook.

4. What is the average dollar output for targeted advertisements based on various breakdowns with size, reach, etc?
Facebook has a great help section all about advertisements here. Unfortunately, there is no one figure on the average dollar output for targeted advertisements, but according to the AdEspresso article “The Complete Resource to Understanding Facebook Ads Cost -2016 Benchmarks” the average cost per click for Q3 2016 was 27.29 cents and the cost per 1000 impressions was $7.19.
If you decide to use Facebook advertisements, you can select the budget you are willing to spend to run your advertisement. With that budget in mind, Facebook advertisement costs are also dependent on the following factors: the targeted audience (the more competitive the audience, the more the advertisement may cost), the quality of the advertisement (the relevance to the target audience), and the time of year (holiday seasons for example have higher advertisement costs).
5. Is Instagram or Facebook used to validate and hire a professional?
Having strong Instagram and Facebook pages are definitely used when looking to hire a professional. It is always a good idea for small businesses to invest in strong social media presences, because it is a way to affordably display the product or service. Facebook is a great tool, as its reach is huge, and depending on your business, Instagram can also be tremendously beneficial. Artistic professional or service businesses are a good fit for Instagram.
When using Instagram or Facebook, some ideas for marketing your business are to: demonstrate your product or service, go behind the scenes of your product (make it personable), include the whole team, and have your customers show off your work. For us, this is valuable in our peer advisory group.
6. Are advertisements useful or beneficial for service based businesses?

Facebook advertisements can be useful for service based businesses. Based on several articles, including “Choosing the Right Facebook Ad Types for Your Business” by Disruptive Advertising, Facebook advertisements can be a great form of lead generation for service businesses on Facebook. One way to craft this lead generation is provide useful information for the Facebook user that they can only access by providing their email. With this email, the service based business can now interact with a potential client.

7. What type of content is most appealing to potential clients? Company culture? Service based deals?

Both. Although that doesn’t narrow down the content scope, for Facebook business pages, a mixture of both company culture and service based deals can round out the picture for potential clients. When thinking about your overall content for Facebook, the most important aspect is to make your content engaging. The more discussion on the content, the more likely it is to be visible in potential user’s news feeds.

This wraps up your Facebook Questions Asked Part II. How do you use Facebook in your business?

You Can’t Have Epiphanies in a Pigeonhole

You Can’t Have Epiphanies in a Pigeonhole
Photo by Rafael Rodrigues Machado

Comfort can be limiting

The other night at a party, my friend Bob and I got into a discussion about reading books.  How we read them. He’s a diehard Kindle user and I like reading books.  The real ones, with front and back covers and pages in between. Bob was adamant that his way was better.  He likes highlighting passages and making notes.  OK.  Fine. I have a Kindle too. But no matter how insistent Bob got, it wasn’t going to change the fact that I rather read a real book.

Bob was trying to pigeonhole me into always reading my books on a Kindle, Nook or iPad because that’s the way he likes to read, even when I kept telling him I’d rather just read a real book.  I love holding real books!

In my business mastermind groups we won’t pigeonhole you into doing your business the way we want you to.   We help you brainstorm and process your ideas.  We are a sounding board, supporting you in getting your goals accomplished in the best way that’s comfortable for you.  I have a signature system in the way that I work with my clients. Having said that just because it’s a system, doesn’t mean that it’s rigid. It means that it’s a process that works and is successful.

“Pigeonholing” is often a concern when it comes to work, like getting stuck in a niche or considered limited in your capabilities as Cheryl Dahle wrote in her article for Fast Company: https://www.fastcompany.com/52849/escape-your-pigeonhole

The Joy of Epiphany Moments

But I look at it as being limited in your business mastermind choices and worse yet, how the mastermind itself functions. Having said that, I’m not criticizing; just pointing out that there are many different forms and styles of mastermind groups, even once your narrow it down to business masterminds.  You owe it to yourself to investigate before choosing.

One mastermind group I know, sits around a board-room table, like a family does at a dining room table and they just start talking about a topic. It might be marketing, it might be how to do your website; it could be any number of things. They sit and discuss it, and that works for them. That’s the way that group operates.

Another group I know of has a facilitator who sets a curriculum and the groups follows that from A-Z over a six month period.  When the curriculum is complete the groups disbands and another starts.

Our High Stakes Mastermind Groups are based on you being able to process through a single page goal plan that we have helped you developed; so it’s very clear and time honored based on SMART goals.  “SMART” goals are Specific, Measurable, Achievable, Results-oriented and Time-bound.

In the course of discussing what is going on in your business, we have an amazing way of processing thoughts and clarifying opportunities our groups result in “ah-ha!” moments. Epiphanies. Sometimes to the point of bringing on tears – happy tears.

We thrive on our ability to be achievement and accountability based sounding boards for our members. I tell each one that their goal plan is a “living document’ because it must flex with changes and updates in their business growth.  That wouldn’t be possible if we clung to the status quo. In fact you could say we’re about taking you out of your pigeonhole.

 

 

The Key to Setting New Year’s Business and Personal Goals

Photo by Samuel Clara

Something happens when you define and persist with the right strategy. You can feel empowered and highly motivated toward achieving set goals. However, this challenging process requires a very persistent approach, especially in such a fast-moving world where complexity and distractions are increasingly common.

That is to say; there are distinct factors which can decide success or failure when it comes to your business or personal goals. In many ways, this is also one of the reasons we decided to create a mastermind group in Phoenix as we fully realize there is no room for unrealistic expectations or vague direction when it comes to goals.

Anyway, here are some of the most important factors to consider when setting New Year’s business and personal goals:

Important Factors for Setting New Year’s Goals

Setting Clear Objectives

As mentioned above, you need a solid objective for your goals. Without a clear strategy in place, there is no blueprint from which to build the foundations of your business.

For example, HighStakes Masterminds Groups seek to empower entrepreneurs and accelerate growth for new businesses. In this sense, our mastermind groups in Phoenix are an ideal starting point from which to define a concise objective which is practical, clear, and realistic. That being said, this is also true in the context of personal goals, for you need a solid objective to work toward.

Brainstorming and Advice

Brainstorming is the fastest and most practical way to create a solution of any kind. Furthermore, these sessions are often a creative spark for new ideas or ways to enhance an existing product or service. For this reason, our mastermind group in Phoenix provides the perfect platform for such discussions which can also provide clear direction during the decision making process.

Learning from experienced, wise or influential characters is also a great way to accelerate toward personal goals. Simply put, there is no substitute for first-hand experience, and you can gain this valuable knowledge through listening to advice.

Creating a Tribe

Tim Ferriss is one of the most respected entrepreneurs in the online world. However, when the bestselling author wrote an article entitled “1,000 True Fans” back in 2008, he provided some incredible insight into the power of having a tribe mentality.

In short, this viral article outlined how finance is not the key to making a living as a photographer, designer, musician or an entrepreneur of any kind. On the contrary, this powerful article makes a convincing case that one thousand “True Fans” is enough to succeed in business. In many ways, this also shows how a positive attitude can also be the difference between success and failure in terms of personal goals.

  1. This is also another reason our mastermind group in Phoenix is useful to new businesses and entrepreneurs – we want to be a part of your tribe.

Networking with the “Right” people

When it comes to scaling a business, networking is crucial. After all, the growth of any concept requires a diverse set of skills and this is even more important as an exciting idea transitions to a business model.

Simply put, networking is the most effective way to cultivate the relationships which are often necessary to take you closer to set goals as the business continues to grow. That being said, not everyone has time to network in person and for this reason, we also decided to offer a virtual group option so that members can participate from anywhere, at any time.

Again, networking is also a great way to aspire toward personal goals, for if you surround yourself with the right people, you are more likely to feel confident regarding achieving set goals.

Accountability and Support

Often, the best advice is not what a person wants to hear. At the same time, this is usually a turning point in which corrections can be made to get goals back on course.

As for new businesses and solopreneurs, mastermind groups are a source of support for like-minded people. When you need some honest assessment, these groups encourage accountability, and when faced with challenging situations, the group is a reliable support.

As you should see, each of the above factors is equally important when it comes to setting New Year’s business and personal goals. Either way, have a prosperous new year and remember, the right strategy requires clear definition and relentless persistence.

Click here for more information on our mastermind groups in Phoenix.

 

 

 

Limbic “Brainiacs” Giving Incentive to Masterminds

Limbic Brain- Its Positive Effects on Commitment to a Business Mastermind Group

By Guest Blogger
What is the Limbic Brain?

The limbic brain is that part of the brain that deals with emotions, memories, instincts, and arousal (stimulation). It is the emotional switchboard of the brain. The limbic system consists subparts like the hippocampus, hypothalamus, and amygdala.  These help in controlling various emotional, endocrine, voluntary and visceral responses to our environments featuring in our daily activities. The best function of the limbic system is the emotion control, while a part of this system called the hippocampus helps in the formation and retaining of memories, which is very crucial for development and learning.  Some of the functions performed by the limbic brain: remembering of past events, making choices based on experience, movement control based on past learning, perceive threats from surroundings, form sensory preferences, etc.

What’s the Connection?

A business Mastermind Group is a group created with the aim of brainstorming and collaborating together to achieve a particular set of goals. This concept was initialized by Napoleon Hill around 75 years ago in his book “Think and Grow Rich”. A Mastermind Group helps individuals to navigate through challenges using the collective ideas of other people. These groups are for real change, growth and trust. They are entrepreneurs and solopreneurs who believe they can easily achieve their set goals through working with high-productive and accountable people.

Joining a Mastermind Group helps to eliminate isolation. Working collaboratively with a mastermind group can be very advantageous, it helps to maximize profit as it integrates business ideas from different sects of experienced people. The benefits of Mastermind Groups  includes insights from the skills and expertise of others, solutions and ideas from brainstorming, trusted network of others who are supportive, a professional community, goal mastering, an instant and valuable support network, accountability and real progress in business, problem-solving sessions, etc.

The brain plays a very important role in the control of the body system. It is responsible for all the human body activities. The brain is divided into different segments which perform their distinct functions. One of these segments is the limbic brain, responsible for memory and emotion control. The way people react to various stimuli is determined by how the limbic brain controls the emotion or how it is aroused. The functionality of the limbic system, to a great extent, affects human social interaction especially commitment to some things like membership of a Mastermind Group. Different parts of the limbic system perform various functions that control human reaction. Below are some of the major parts:

  • Thalamus: It is responsible for detecting and relaying information from the human senses. This part helps in sharing of knowledge among Mastermind Group members as people perceive things differently which will bring about maximization of ideas.
  • Hypothalamus: It acts as the regulator of hormone control. It helps to maintain body homeostasis. Its interaction with other parts of the limbic brain helps it to control the part of the body responsible for “fight and flight” response. Hypothalamus regulates human emotions as this will help in their relationship with one another in a Mastermind Group.
  • Amygdala: This is tied to fear and anxious emotions. It assists in the development of memories especially emotional events and emergencies. Activeness of members of a Mastermind Group is essential, and members must be anxious to seek more knowledge from others.
  • Hippocampus: It is generally associated with memory and focus. This part of the limbic brain helps in retaining of memory/ learning. The main purpose of a Mastermind is for individual development, i.e. gaining more knowledge and experience for maximum output. Hippocampus can help in achieving this.
  • Cingulate gyrus: it is involved in many sections of memory and emotion. This performs similar functions with the hippocampus.
In Summary

The limbic brain plays an essential function in the human brain which tends to affect the cognitive and social behavior of people thereby affecting their productivity. Being in a Mastermind Group is determined by the functionality of the limbic brain which helps in emotion control influencing person’s social interaction decision. The limbic brain regulates the emotional decisions effecting how people react to external stimuli such as being in a Mastermind.

Membership in a Mastermind Group is a part which aids maximization of profit thereby arousing the interest of people to participate more because of its financial benefits. Self-development and enhancement is also a major concern for Mastermind, improving the intellectual competence of its members. This is made possible by the retaining memory function of the limbic brain, storing information/knowledge for future purposes.

Mastermind group members are people who believe they can easily achieve their set goals through working with high-productive and accountable people – and can thank their Limbic brain for the incentive.

 

 

7 Reasons You Want a Trained Facilitator

Photo by Stefan Stefancik
How is it Different?

As a facilitator, one of the most consistent questions I’m asked about my mastermind groups is, “Is it a networking group?”

While there’s no doubt that networking certainly occurs between the members of the mastermind group, relationships are built and cross referrals happen on a consistent and regular basis.

But at the end of the day, true mastermind groups and networking groups are very different. In a networking group you’ll meet lots of people and it’s really up to you whether you build on those relationships; and have coffee with people outside the regular meetings, or talk to each other about your businesses.

There may also be educational sessions, but nobody’s holding you accountable to make sure that you apply what you’ve learned. But a mastermind group is significantly different. A mastermind group is about accomplishing your goals and holding you accountable to build and grow your own business. And the only way that that’s going to happen is to have a skilled and trained facilitator at the helm.

Here are seven more reasons why having a skilled facilitator is so important.
  1. Not the Chairperson of the Board

A trained Mastermind facilitator knows how to bring out the discussion. They know how to make sure that no one person overwhelms the conversation and monopolizes the group’s time while others sit back quietly, not speaking.  And not being heard.

They will make sure the meeting moves according to the agenda but draw out participation from everyone.

Trained facilitators know how to keep the Mastermind groups structured and moving so that there is value for every minute spent in the Mastermind.

  1. Unbiased

Having an “outsider”, as trained facilitator will also ensure you that you have an impartial and unbiased individual guiding your group. When you have a facilitator who is not a part of your organization, and is completely unbiased yet cares deeply about the success of each individual member, than members of the Mastermind group feel comfortable in confiding with the group. The outside facilitator makes the Mastermind group of safe space to speak honestly, opening without fear of reprisal or embarrassment.

  1. Have Your Success Top of Mind

A trained facilitator also has the skill set to make group members successful.  Mastermind group members grow their businesses at a much greater rate than individuals who are not in Mastermind groups.  If you want your investment to pay off join a group with a trained facilitator.

The facilitator doesn’t answer to a corporation whose agenda must be met.  They have a vested interest in individual member success.  Every member’s.  No other business group environment can equal that claim.  Gymnastics teams yes, business groups – you’re not going to find anything comparable.

  1. Not Your One-to-One Coach

While there can be elements of coaching in a mastermind group the facilitator’s purpose is to make sure that all of the members participate, and help all members with value-adding suggestions; giving resources so that each member has a plethora of information they can apply to their own businesses.  In our groups sometimes the “homework” assignment for one translates into similar goals for the rest of the members.  There’s a good deal of anticipation for the next meeting, “How did yours go?”

Trained Mastermind facilitators are knowledgeable about goal setting and accountability. They know how to make it much more effective than simple brainstorming sessions.  If you want to get things done, be in a Mastermind group with a trained facilitator.

If you want to accomplish your goals you’ll get better “bang for your buck” by going with a group that has a trained Mastermind group facilitator.

  1. It’s a Dirty Job – But Someone’s Gotta Do It

It isn’t a dirty job. Not at all, not even close.  But it did get you to keep reading!

Your facilitator will take on all the logistics of your meeting: time, place, refreshments, note taking, follow-up, message boards, PR, meeting agendas, honestly the list goes on.  And we love doing it.  Even the administrative parts of everything behind the scenes is an aspect that makes for healthy, thriving and productive groups.  Thriving productive groups are comprised of thriving and productive individuals.

  1. Celebrating Your Success

What a party!  We have the same pride in our individual member’s successes as we would if they were our kids.  Like peacocks puffing their chests out.  It’s like, “We did that together!” when one person achieves a milestone, or a goal.  Whether it’s learning to do their own accounting or landing the most elusive client for a six-figure project.  Every success is a celebration. Just writing this blog makes me look forward to our next meeting!

  1. Full Circle

We’re talking about trained facilitators here, right?  So we’re talking about people who have spent their own money and time to complete a course or certification; an investment in themselves so that they can translate that into an investment into you. If you’re a member of a group and your success is stemming from your facilitator’s skills – then tell someone.  Tell a lot of someones.  Give credit where it’s due.  Your facilitator succeeds when you succeed. It comes back to them full circle.