Category Archives: Communication

Your Facebook Questions Answered- Part 1

Photo by William Iven

During a High Stakes Mastermind meeting a few weeks ago, we got onto the topic of social media engagement, and especially Facebook. The Facebook platform has 1.4 billion daily active users, and with this tremendous reach, it can be highly useful for entrepreneurs and business owners. During this discussion, there were many questions that came up about Facebook, and I took it as my mission to jot down those questions and get some answers to you. Thus, we have “Your Facebook Questions Answered- Part 1”. Any follow up questions, I will answer in a part 2.

Before I jump into the actual questions and answers, Facebook has training for anyone interested called Facebook Blueprint. There are 90 different webinars, and I have not had a chance to see all of them, but they have a vast amount of information about how to work in Facebook as a business owner. The link to Facebook Blueprint is here.

Let’s jump into the questions:

  1. Tell me more about the Facebook algorithm. How does it work?

Facebook posted on its newsroom platform in January of 2018, that in 2018 the Facebook algorithm would be focusing more on bringing its users closer together. Instead of just curating the news feed based on user reactions to content, now meaningful posts and comments from family and friends will be ranked higher on individual users news feeds. For example, a user will see in his or her news feed more of the posts that are likely to have or have significant discussion.

In addition, according to a video from Adam Mosseri, Head of News Feed for Facebook, the ranking algorithm focuses on inventory (available Facebook content), signals (age of posting, who posted, your internet connection, etc.), predictions (comment or share likelihood), and relevancy (how interested a user will be). Relevancy, and the age of the content is then used to create a user’s personalized news feed.

So in effect, if content does not have as much engagement, it may fall off a user’s news feed. Users can always choose “See First in News Feed Preferences” to receive all of a page or group’s content, so this will always appear on the news feed.

  1. How do personal and professional or business Facebook pages work together? What linking is required?

To create a professional business Facebook page, you need to have a personal page. Based on the new Facebook algorithm, posting on both your personal and professional page, and even sharing your professional post from your personal page, would be a reasonable way to increase your reach and create engagement with the content. If your personal page creates discussion about your professional page’s post, this could make its way higher onto the news feed of your Facebook friends and make it more of a highly engaged and shared posting.

  1. How do you find and analyze your Facebook demographic information?

A Facebook help article, “How do I see data about the people who like my Page”, explains Facebook Insights and how to use that information to look the demographic and like information on your Facebook page. Facebook Insights is a special feature for non-personal Facebook pages that allows you to export data that contains the following: engagement with your page, page performance metrics, and what posts receive the most Facebook engagement.

  1. How frequently should I post per day?

It depends, which I know is not a great answer, but it does. Depending on what article you read or your goal, it could be anywhere from 1-3 times per day. I would suggest testing different posting strategies to determine optimal engagement for your page. For example, test with one post for a while and see what the engagement looks like. Then test with adding a second post, and see if or how engagement changes.

The most important thing to remember is that creating quality content and driving strong engagement will be the best ways to showcase your posts in the news feed.

  1. When are the best times to post on social media platforms like Facebook?

According to an article on Sprout Social, “Best Times to Post on Social Media- 2018 Industry Research”, the best times to post on Facebook are Wednesday at 12 and 2 PM and Thursday at 1 and 2 PM. Thursday is the optimal weekday to post on Facebook. Saturday tends to be a low engagement day on Facebook, since users tend to be out and about enjoying their weekends.

Although, I would add, that just like how frequently to post on Facebook, it would be advisable to test how your posts best reach your intended audience. Your Facebook users and audience may be different from the industry standard.

  1. How do Facebook likes really translate to engagement?

With the latest algorithm, the back and forth of discussion is one of the greatest ways to increase engagement and notice for your work on Facebook. Clicking on content, viewing, and watching content won’t get you the reactions you need. Commenting, sharing, and having a discussion will drive the most engagement. Likes fall somewhere in between. They can be used as a way to gauge if the user finds the content useful, but unless the user comments or engages, that may be the end of the interaction.

Some possible ways to increase engagement, outside of just “likes”, are to create a poll for your audience or include questions on your posts are a great way to encourage comments and interaction from your audience.

  1. Should I be posting videos on Facebook?

Yes, you should definitely be posting videos into Facebook, and live videos are better than pre-recorded videos. Based on Facebook research, “live videos on average get six times as many interactions as regular videos”. Videos are what drive Facebook interaction, and to work with the latest algorithm, videos are going to be one of the best ways to get your content noticed.

Additionally, posting videos directly in Facebook, instead of posting an external link, for example, may aid you in getting your posts seen by more users in the news feed.

Facebook is a constantly evolving social media platform, so it’s always a good idea to continue to check into the Facebook Newsroom for updates. With that in mind, how do you use Facebook? What other Facebook questions do you have?

 

Written by guest writer Adrianna Huff in collaboration with High Stakes Mastermind Groups

Not Enough Reason to Break a Commitment

It takes a special type of person to keep a commitment when life events happen.

We often talk about the essence of High Stakes Mastermind Groups being confidentiality and commitment, and  the closeness that it creates. So when a member has a life changing event, we have the first-row opportunity to envelop them in love and support. In the last few months the HSMmG family has had several “moments” with our members. We welcomed a grand-baby, an engagement, a family move and more. This past Saturday one member became a citizen of the US. After years of giving her talents, and her heart to America.  That’s commitment!

A couple months ago one of my members contacted me and said she needed to speak privately. It turns out that she was going to move several states away. But she said right away, “Don’t worry I’m not leaving the group. I plan to Skype into the meetings.” She’s taking her in-person membership virtual. That takes huge commitment.

What is major to some people is not a lot to overcome for others

If that weren’t enough this member was already pregnant at the time. She had her baby in December. And with the new baby, she’ll move across the country, and with no job prospects in sight, she is still remaining a member of High Stakes Mastermind groups.

It amazes me to have this happen, and to see this kind of commitment to The Mastermind group. That an individual would remain a member of our discussion forum, to be a sounding board to other members, while she takes care of a brand new baby and gets herself established in another state. Whew! That’s a lot!

We have seen a couple members leave before for much less dramatic reasons. Once or twice a member will leave simply because they couldn’t keep themselves accountable. It does take a special type of person to have that kind of commitment to remain a peer advocate for the other members and want to maintain in the peer-to-peer relationship that High Stakes Mastermind Groups provides for them.

If I only had a Crystal Ball

It’s not always possible to know ahead of time if members are not committed. Going into a Mastermind people will tell you exactly what they know you want to hear, and what they want to believe about themselves; that they’re all-in.  But then over time things may change. They don’t show up for every meeting. They make excuses why they didn’t the do the actions and achieve goals they set for themselves.

I had this happen with one particular member.  I would describe this person as a “professional student” always going to workshops, conferences, and seminars, and enrolling in a plethora of classes – all in the name of learning more about their business.  Sounds good.  But the reality is they they got so busy in the appearance of being busy that they never actually did any of their work.  They farmed out their clients to other consultants which meant they had almost no control of the end result, and spent about 40% of their gross earnings to pay sub-contractors.  Naturally their business goals were never met.  They left the group.  As painful as it was at the time, the members ultimately felt better when they knew 100% of them were 100% committed.

I couldn’t be more proud of these members who are so committed – to their own personal growth and to the other members of the group. If someone can have a baby and move out of state at the same time and still remain committed anyone can. Would something like this would benefit your own life and your business growth?

And while the members are of our groups are absolutely very special people, they are still people. Human beings with hopes and dreams and aspirations, just like you. All looking to take the “silo out of solo”.  Our members are empowered, energized, respected, trusted and valued. And I have to admit with this kind of commitment from my members, so am I. And grateful every day for that.

 

 

 

 

The Power of “Ding!” – What a Timer Will Do for You

Photo by Veri Ivanova

What a Timer Will Do for You

Do you have a list of “to-dos” and you’re having trouble maintaining your focus so as to get things done? Or maybe you find yourself jumping from one incomplete task to the other or skipping from one project to another. Have you tried setting a timer to help you in accomplishing your list of to-dos?

Well, a timer may just be the solution you need to help you stay focused and get done with, with your list of to-dos.

Most times our excuse for being less efficient is limited time. But the main reason why we’re often less efficient at getting tasks done is that we spend too much time on a single task or project. Setting an alarm could just be the magical solution you need to help you stay focused and spend limited time on a particular task from your list of to-dos. All you have to do is prioritize your tasks and decide how long it will take you to accomplish each of them.

Chances are, you’re most likely going to accomplish the task within the limit you gave yourself. If you were unable finish with that particular task. Or schedule a “meeting” with yourself on your calendar for another working session on that project.

Nothing can motivate you more to be more effective at accomplishing your projects than setting a time limit for yourself.

My timer for this article will soon be up. So, without much ado, below are three reasons why setting a timer is so effective

  1. It gives you speed

Without a timer, you can spend time which would have been enough to accomplish two tasks on accomplishing one only. For instance, I could spend more time developing this piece, but for the fact that the time limit I set for myself is almost up, I need to look for a way to round it up. The implication is that I’m getting this article done at a faster pace than I would have if I had not set an alarm for this task. So, setting a limit for yourself will motivate you to accomplish the task at an incredible speed while resisting distractions.  Since goal accomplishment is the primary objective in High Stakes Mastermind Groups, I not only have to help our members achieve their goals by coaching them to find solutions like this one, I have to model it myself.

  1. Work becomes more like a game challenge

Nobody can say he or she gets tired of playing and winning his or her favorite game. The moment you set a timer to accomplish a particular task, it becomes as though you are playing your favorite game of which your primary goal is to win. Beating the timer you set for a given task is like winning the game in the sense that you feel happy about it.

  1. You Work With More Focus

Setting a timer for 15, 30 or 60 minutes will help you tune out distractions; this is because you know you need to stay focused in order to complete your task before the time runs out. And since you already know what you need to accomplish during that time frame, you won’t waste time trying to multi-task.

Okay, my egg timer just went off, so I think it’s time to wrap up this productivity tip! You should try using a timer today and see how it goes. Personally, I use either a simple egg timer or the timer on my phone. And if there are so many distractions, then put your phone in airplane mode and get to work!  I also don’t allow my email to flag a notification, or make a sound for incoming messages.

So that’s it, now you know how beneficial using a timer can be – it really helps in keeping you organized as you’re able to check off each and every task on your to-do list.

Five Benefits of Being in a Group of Positive Thinkers

Positive Group Positive Benefits
There’s a famous quote:
Attitudes are contagious. Are yours worth catching?

It’s famous for a reason – because it’s true. You can pick up the attitudes of others, and be influenced by the moods of those around you – your family members, your colleagues, your bosses, and even the woman working at the checkout at the grocery store.  Make sure when you pick up and attitude it’s a positive one.

Positive Attitude

Think about it – someone’s can-do attitude about a difficult project will give you a more confident feeling about the work you’re about to take on, while the checkout lady’s crummy mood can put you in a bad mood as well. Studies show that even your health can be influenced by your attitude. Someone with a sunny, positive attitude, positive vibes, and a good outlook on life may very well enjoy better health than an eternal pessimist.

Think of an instance at work or an event at home that turned out the way you wanted it to. Now try to imagine your attitude at the time. In each case, your attitude was likely pretty positive. You can bet that that very attitude led you to make the choices that ended in your success. Conversely, negative attitudes defeat us, even before we begin.

Psychologists agree that in order to live a happy, engaged, and meaningful life, you have to think positively. Optimists see the bright side of things, and believe that changes can be made to improve a situation.

Connections

As a business person, someone in a leadership position, someone who has the power to influence others, or as an entrepreneur, you need to surround yourself with positive people. This becomes especially important when you are self-employed and don’t have traditional support from professional superiors within your company. When you make connections with people who are positive thinkers, these people become the ones who will help you on your path to success.

Where do you find these positive people, who have similar ambitions, aspirations for success, and beliefs that a positive outlook can change your trajectory in life? Look no further than a Mastermind group.

Support

These groups, who are full of people just like you – smart, strong, forward-thinking, open-minded, progressive and positive – are here to support you. Whereas naysayers might put down your ideas, your peers in the Mastermind group will be the ones to urge you to develop your ideas, explore your options and think outside the proverbial box. They are the ones who are excited about change, instead of resistant to it. Ultimately, a positive thinking Mastermind group will add value to your life.

Value

These people didn’t get to the top in their executive roles for no reason. The people in Mastermind groups got there because they typically have a different way of thinking than the average working person. Imagine if you had them act as each other’s allies, colleagues and collaborators?

In addition to influencing the way you approach your business (and ultimately, your life) Mastermind group members help each other solve problems, give opinions and help you see things from a different perspective, energize you to do your best and motivate you. They will challenge you to rise to the top (and stay there) and give you the momentum to reach your goals, whatever they are. They will improve your communication skills, introduce you to other people and to new ideas and methods you can apply to your company.

You Become Who You Associate With

Remember, you can’t always control the outcome. There will be times that you will fail. But you can control your attitude, which is the filter through which you see the world and a tool with which you make decisions. Choose a positive attitude by surrounding yourself with positive people, and watch your rate of success rise.

Remember that in order to be a high-stakes thinker, you need to surround yourself with like-minded people. If the people you surround yourself with are positive, confident and open-minded, you will start thinking that way too.

After all, you become who you associate with.

 

The Truth About Diagrams

Let’s be realistic, if you were to get a text from your mother and she sent a little heart to you in the text, you would know that she loves you. But you wouldn’t really feel the love as much as if she verbally told you.  There’s no interaction. It’s just a diagram.

If your orthodontist gave you a graph of your kid’s two-year course of braces without talking you through it you’d get an mental image but no real assurance of how the process would go, and no way to ask questions.  Still no interaction. It’s just a diagram.

Diagraming your business or personal goal plan is no different.  Having it on paper – essential.  No doubt about it. You’d know what it represented, but it’s not the same as if somebody actually talked you through it, guided you and coached you through it.

Mastermind groups provides the coaching and the feedback.  Not homogenized and stagnant like what typically happens with one to one.  Living, breathing, experience and support from a group that has your back. Real interaction. Diagrams are great, and you wouldn’t do without it, it just doesn’t have the same impact as your mastermind group talking with you coaching you supporting, offering tools and resources and asking Socratic questions to ensure you clarify your thinking.

Find out what’s available to you.

Even though “a picture is worth a thousand words”, a picture can’t say a thousand words.

What’s more valuable to you?

“The next best thing to being wise oneself is to live in a circle of those who are.”

C.S. Lewis, author and essayist.