Category Archives: Business Mastermind

Your Facebook Questions Answered- Part II

Photo by William Iven

Guest Writer: Adrianna Huff
At our last High Stakes Mastermind Group session, a few more Facebook questions came up. I love researching, so here are the answers to the best of my knowledge.
Now on to the questions:
1. How often does Facebook change its instruction book?

This is a great question, and important for us in our Business Mastermind. I’m making the assumption here that instruction book means algorithm. Based on the article, “Facebook Newsfeed Algorithm History” which has all of the updates since 2006, Facebook makes small updates several times a year. From a general perspective, the updates work to increase user engagement and authenticity across the platform. Recent updates have been to: verify news sources, remove click bait, and focus on personal interaction between users.

While Facebook is constantly making changes, it is still a valuable resource for businesses and marketers to use. It may just take some time to figure out the new layout.

2. Would it help if we “like” each other’s Facebook pages and interact with them?

Yes, it would be a great first step to “like” each other’s Facebook pages. To make sure that all of the posts are seen, under Notifications on the professional pages select “All Posts”. When All Posts are selected, you will be able to see all posts.

While “liking” the pages is a good starting point, it would be even better to share Facebook posts and comment on those posts. Sharing and commenting drives engagement which moves the posts higher up the News Feed.

3. Tell me more about Facebook advertisements. Can you customize them or target to different audiences?

Yes. What is great about Facebook, is that users voluntarily provide demographic information about themselves which can be used for marketing purposes. When developing Facebook advertisements, you can create custom audiences to receive your advertisements. These are created by uploading your current contact and lead lists. Facebook also allows for “Lookalike Audiences” who allow you to create an advertisement audience based off the custom audience. The article, “5 Ridiculously Powerful Facebook Ad Targeting Strategies”, outlines more about advertising with Facebook.

4. What is the average dollar output for targeted advertisements based on various breakdowns with size, reach, etc?
Facebook has a great help section all about advertisements here. Unfortunately, there is no one figure on the average dollar output for targeted advertisements, but according to the AdEspresso article “The Complete Resource to Understanding Facebook Ads Cost -2016 Benchmarks” the average cost per click for Q3 2016 was 27.29 cents and the cost per 1000 impressions was $7.19.
If you decide to use Facebook advertisements, you can select the budget you are willing to spend to run your advertisement. With that budget in mind, Facebook advertisement costs are also dependent on the following factors: the targeted audience (the more competitive the audience, the more the advertisement may cost), the quality of the advertisement (the relevance to the target audience), and the time of year (holiday seasons for example have higher advertisement costs).
5. Is Instagram or Facebook used to validate and hire a professional?
Having strong Instagram and Facebook pages are definitely used when looking to hire a professional. It is always a good idea for small businesses to invest in strong social media presences, because it is a way to affordably display the product or service. Facebook is a great tool, as its reach is huge, and depending on your business, Instagram can also be tremendously beneficial. Artistic professional or service businesses are a good fit for Instagram.
When using Instagram or Facebook, some ideas for marketing your business are to: demonstrate your product or service, go behind the scenes of your product (make it personable), include the whole team, and have your customers show off your work. For us, this is valuable in our peer advisory group.
6. Are advertisements useful or beneficial for service based businesses?

Facebook advertisements can be useful for service based businesses. Based on several articles, including “Choosing the Right Facebook Ad Types for Your Business” by Disruptive Advertising, Facebook advertisements can be a great form of lead generation for service businesses on Facebook. One way to craft this lead generation is provide useful information for the Facebook user that they can only access by providing their email. With this email, the service based business can now interact with a potential client.

7. What type of content is most appealing to potential clients? Company culture? Service based deals?

Both. Although that doesn’t narrow down the content scope, for Facebook business pages, a mixture of both company culture and service based deals can round out the picture for potential clients. When thinking about your overall content for Facebook, the most important aspect is to make your content engaging. The more discussion on the content, the more likely it is to be visible in potential user’s news feeds.

This wraps up your Facebook Questions Asked Part II. How do you use Facebook in your business?

Handling “Stuckness”

Photo by Rob Potter

By Adrianna Huff

A few years ago, I started to feel stuck. I didn’t just wake up one morning and feel stuck, but rather it snuck up on me slowly. Since it felt like more of a professional “stuckness”, I started frantically applying for jobs, looking for classes, and haphazardly trying to change my professional world. I wasted a lot of money, and ended up feeling a little burnt out before I found my right direction.

I learned some valuable lessons on feeling stuck and how to handle “stuckness”. Here are the suggestions I would give to myself in the future.

  1. Assess the current situation:

For me at least, feeling stuck drives from not being challenged. Instead of making a drastic movement to get out of “stuckness”, take a minute and review the situation. Talk about it with a friend, co-worker, or fellow High Stakes Mastermind Group member. Is there a new role or challenge that I can be taking? Can I find a new niche within what I am doing that will give me the challenge? Sometimes, it just takes a little thinking outside the box to find a new opportunity to get unstuck.

  1. Complete some outside of work training:
    While I would like to think I get my entire professional fulfillment from work, this isn’t true. In the future, I would look for classes to take to broaden my career knowledge or personal interests. There are opportunities through Skillshare.com (including those taught by High Stakes Mastermind Group leader, Stephanie Angelo), Coursera.com, local community college classes, and even webinars online. Not only could I have continued to develop myself professionally, but I may have found personal fulfillment in the training.
  2. Research, Research, Research:
    I sound like my music instructor from my childhood (practice, practice, practice), but I can’t stress more the importance of research. If you decide to change roles or the way you structure your business, read about the benefits and implications. Make sure it is a good fit, before jumping.
  3. Step away:
    One of the best things for me when I feel stuck is to step away from the situation. I don’t mean to completely avoid it, but instead I try to stop focusing on it. Stepping away for a short break provides me with clarity, and allows me to think clearly. Instead of feeling like I must fix the problem, I am able to make sure I know what I need. Again, speaking with a friend, co-worker, or your fellow High Stakes Mastermind participant may provide you with a new perspective.
  4. Make a plan of action:
    Instead of acting in panic mode, slowly and carefully make a plan of action. I don’t know of any situations that have been well handled in a reactionary state. Draft up a goal plan (like we do in our High Stakes Mastermind Group) and make logical steps to complete those goals. Either have your High Stakes Mastermind Group hold you accountable or a friend or co-worker can keep you accountable to your new action plan.
  5. Give yourself grace:
    If in the end, if you take what you believe to be a well considered leap, and it doesn’t work out, give yourself grace. Everyone makes mistakes, I firmly believe it is better to try something new (and later find out it was not right) than to live in constant fear of not making the right choice. I would rather learn my decision did not completely meet my needs than to live in a state of “if only”.

How do you handle “stuckness”? Do you have any additional suggestions on how to make professional or personal changes?

 

Adrianna Huff is a member of High Stakes Mastermind Groups

 

 

 

Productivity Hacks

Six easy hacks can change your life

By guest writer Adrianna Huff

Now that I am a Mom, I find that if I get lucky, I can get four hours total of productive work during the day. Unfortunately, this time is not in one four-hour chunk, but about four one-hour chunks. With my new time constraint, I have found myself devouring information on how to be my most productive self.

Based on my research and firsthand experience, these are my best productivity hacks.

1. Develop a Structure: Without creating some structure to my day, I end up mindlessly reading articles and not actually getting anything done. For some, this structure could look like meetings on Mondays, designing on Tuesdays, and so forth. If you develop a structure, and time block yourself for specific activities that you only do during those times, you will likely be more productive and efficient. Some individuals even go so far as to only respond to emails pertinent to their daily structure on the assigned days, but I’m not that strict.

2. Write Everything Down: When I am my most productive self, I am a list making machine. I have my to-do list, my call list, and my idea list. If I have everything written down on my list, I don’t have to expend brain power time trying to remember what I need to do. In addition, when I accomplish a task, I get to have the feeling of immense success by crossing it off the list. Finally, when I find myself with a spare few minutes, for example if I arrive early to a meeting, or a call ends early, I can knock out a small task and get a little more done.

3. Work When I am Most Productive: I am a morning person, and my best ideas occur when I am somewhat refreshed after a night of sleep. Thus, in my daily structure, you will see me writing in the morning and administrative tasks when I am the most tired. By working with my body’s natural productivity inclinations, I don’t waste valuable time working on mindless tasks when I am most alert.

4. Make a “Landing Zone”: Having all of my important paperwork in one specific landing zone makes it much easier to crank through the work. As soon as it comes to me (mail, email, carrier pigeon), I open it, assess it, and put it in the landing zone as needed. When I have the pre-assigned chunk of time to work on this task, I no longer have to look for it, or remember to do it. The work is staring me right in the face. Again, by taking out the brain power of remembering the task, I can be more productive.

5. Unsubscribe or Unfollow: My email inbox can be a time suck for me. Between the emails I need to read and respond to as well as all of the emails I have subscribed to throughout the years, it is easy to lose large chunks of time to the less important emails. Periodically, I set aside a 15-20 minute chunk of time to actually unsubscribe or unfollow these emails. Without the constant barrage of unnecessary content, I can stay more focused when my email is staring back at me. And if I decide the need to get certain subscription based emails again, I can always re-follow.

6. Set a deadline: In Tim Ferriss’ book, “The Four Hour Work Week”, Ferriss explains that working more efficiently for a few hours can vastly increase productivity. This may seem like a no-brainer idea, but forcing shorter deadlines forces you to actually work more efficiently. If I give myself two weeks, I am likely to start working on the task in 2 weeks, if I give myself 2 days, I am more likely to complete it right away.

What are your great productivity hacks? How do you keep yourself accountable and motivated?

A High Stakes Mastermind Group and My Experience

By Adrianna Huff

I remember when I first heard the word “Mastermind” from my talent manager at work. I thought she was referring to the Mastermind Board Game from the 1970s where players move around different colored pegs. She in fact, wasn’t talking about this game, but actually referring to a group she belonged to where they discussed their goals over a group phone call. Once she explained what a Mastermind group actually was, I was hooked on the idea.

A Mastermind Group is not a new concept

A Mastermind Group is not a new concept, it has been around since Napoleon Hill wrote “Think and Grow Rich” in the 1930s. In theory, a Mastermind Group’s ideal purpose is to get individuals to discuss and encourage one another’s ideas to meet a goal or overall purpose.

As I started my search for a Mastermind Group, I found that there are many varieties. There are groups you can find on Meetup.com, Facebook groups, groups that resemble coaching calls, and groups that are limited in size to a smaller amount of participants (between 5-10 individuals).

I chose to join a smaller group (the upper limit is 6 participants) where I could work with the same members over a period of time and have continual feedback, support, and accountability. In addition, our moderator is not a group participant; instead our moderator facilitates the meeting to ensure we stay on time and don’t get side tracked.

At each meeting, before launching right into business, we all have a few minutes to chat and build our relationships. If I were just speaking to a group of strangers, I would not be prepared to voice my thoughts or explain how I am meeting my goals. Since the participants have all become my business friends, I open up about myself personally and professionally and what I am accomplishing.

In the last 11 months as a participant in a High Stakes Mastermind Group, my goals have changed drastically. Both in my personal and professional life, I have had significant changes (job changes, re-locations, and family additions). Throughout all of these drastic life shifts, there has been one constant: the High Stakes Mastermind Group. As I have adjusted my life and entrepreneurial goals, the group has been there to listen, provide encouragement (and suggestions), and give me an avenue to continue feeling like I am making a difference both in my entrepreneurial journey and someone else’s.

For me the High Stakes Mastermind Group has been more than writing a goal plan, updating the plan, and staying accountable to my goals. (Throughout the last 11 months these have still remained the pillars of purpose in the High Stakes Mastermind Group). For me, the High Stakes Mastermind Group has been a rock during challenging life changes. When I meet with the group, I still feel like I have a purpose (and a brain). Instead of just being a “Mom”, I am still an entrepreneur who is working towards goals.

In the end, the intention of a High Stakes Mastermind Group is to typically have entrepreneurial members use each other as resources for success in their business endeavors. And while this continues to be a large part of the purpose of the High Stakes Mastermind Group for me, it is also a community. It is a community of entrepreneurs who care about each other and work together to meet goals, even if these goals are constantly in flux.

What have been your experiences with a High Stakes Mastermind Group? How has it benefited you, personally or professionally?

Not Enough Reason to Break a Commitment

It takes a special type of person to keep a commitment when life events happen.

We often talk about the essence of High Stakes Mastermind Groups being confidentiality and commitment, and  the closeness that it creates. So when a member has a life changing event, we have the first-row opportunity to envelop them in love and support. In the last few months the HSMmG family has had several “moments” with our members. We welcomed a grand-baby, an engagement, a family move and more. This past Saturday one member became a citizen of the US. After years of giving her talents, and her heart to America.  That’s commitment!

A couple months ago one of my members contacted me and said she needed to speak privately. It turns out that she was going to move several states away. But she said right away, “Don’t worry I’m not leaving the group. I plan to Skype into the meetings.” She’s taking her in-person membership virtual. That takes huge commitment.

What is major to some people is not a lot to overcome for others

If that weren’t enough this member was already pregnant at the time. She had her baby in December. And with the new baby, she’ll move across the country, and with no job prospects in sight, she is still remaining a member of High Stakes Mastermind groups.

It amazes me to have this happen, and to see this kind of commitment to The Mastermind group. That an individual would remain a member of our discussion forum, to be a sounding board to other members, while she takes care of a brand new baby and gets herself established in another state. Whew! That’s a lot!

We have seen a couple members leave before for much less dramatic reasons. Once or twice a member will leave simply because they couldn’t keep themselves accountable. It does take a special type of person to have that kind of commitment to remain a peer advocate for the other members and want to maintain in the peer-to-peer relationship that High Stakes Mastermind Groups provides for them.

If I only had a Crystal Ball

It’s not always possible to know ahead of time if members are not committed. Going into a Mastermind people will tell you exactly what they know you want to hear, and what they want to believe about themselves; that they’re all-in.  But then over time things may change. They don’t show up for every meeting. They make excuses why they didn’t the do the actions and achieve goals they set for themselves.

I had this happen with one particular member.  I would describe this person as a “professional student” always going to workshops, conferences, and seminars, and enrolling in a plethora of classes – all in the name of learning more about their business.  Sounds good.  But the reality is they they got so busy in the appearance of being busy that they never actually did any of their work.  They farmed out their clients to other consultants which meant they had almost no control of the end result, and spent about 40% of their gross earnings to pay sub-contractors.  Naturally their business goals were never met.  They left the group.  As painful as it was at the time, the members ultimately felt better when they knew 100% of them were 100% committed.

I couldn’t be more proud of these members who are so committed – to their own personal growth and to the other members of the group. If someone can have a baby and move out of state at the same time and still remain committed anyone can. Would something like this would benefit your own life and your business growth?

And while the members are of our groups are absolutely very special people, they are still people. Human beings with hopes and dreams and aspirations, just like you. All looking to take the “silo out of solo”.  Our members are empowered, energized, respected, trusted and valued. And I have to admit with this kind of commitment from my members, so am I. And grateful every day for that.