Category Archives: Accountability Partners

Your Facebook Questions Answered- Part 1

Photo by William Iven

During a High Stakes Mastermind meeting a few weeks ago, we got onto the topic of social media engagement, and especially Facebook. The Facebook platform has 1.4 billion daily active users, and with this tremendous reach, it can be highly useful for entrepreneurs and business owners. During this discussion, there were many questions that came up about Facebook, and I took it as my mission to jot down those questions and get some answers to you. Thus, we have “Your Facebook Questions Answered- Part 1”. Any follow up questions, I will answer in a part 2.

Before I jump into the actual questions and answers, Facebook has training for anyone interested called Facebook Blueprint. There are 90 different webinars, and I have not had a chance to see all of them, but they have a vast amount of information about how to work in Facebook as a business owner. The link to Facebook Blueprint is here.

Let’s jump into the questions:

  1. Tell me more about the Facebook algorithm. How does it work?

Facebook posted on its newsroom platform in January of 2018, that in 2018 the Facebook algorithm would be focusing more on bringing its users closer together. Instead of just curating the news feed based on user reactions to content, now meaningful posts and comments from family and friends will be ranked higher on individual users news feeds. For example, a user will see in his or her news feed more of the posts that are likely to have or have significant discussion.

In addition, according to a video from Adam Mosseri, Head of News Feed for Facebook, the ranking algorithm focuses on inventory (available Facebook content), signals (age of posting, who posted, your internet connection, etc.), predictions (comment or share likelihood), and relevancy (how interested a user will be). Relevancy, and the age of the content is then used to create a user’s personalized news feed.

So in effect, if content does not have as much engagement, it may fall off a user’s news feed. Users can always choose “See First in News Feed Preferences” to receive all of a page or group’s content, so this will always appear on the news feed.

  1. How do personal and professional or business Facebook pages work together? What linking is required?

To create a professional business Facebook page, you need to have a personal page. Based on the new Facebook algorithm, posting on both your personal and professional page, and even sharing your professional post from your personal page, would be a reasonable way to increase your reach and create engagement with the content. If your personal page creates discussion about your professional page’s post, this could make its way higher onto the news feed of your Facebook friends and make it more of a highly engaged and shared posting.

  1. How do you find and analyze your Facebook demographic information?

A Facebook help article, “How do I see data about the people who like my Page”, explains Facebook Insights and how to use that information to look the demographic and like information on your Facebook page. Facebook Insights is a special feature for non-personal Facebook pages that allows you to export data that contains the following: engagement with your page, page performance metrics, and what posts receive the most Facebook engagement.

  1. How frequently should I post per day?

It depends, which I know is not a great answer, but it does. Depending on what article you read or your goal, it could be anywhere from 1-3 times per day. I would suggest testing different posting strategies to determine optimal engagement for your page. For example, test with one post for a while and see what the engagement looks like. Then test with adding a second post, and see if or how engagement changes.

The most important thing to remember is that creating quality content and driving strong engagement will be the best ways to showcase your posts in the news feed.

  1. When are the best times to post on social media platforms like Facebook?

According to an article on Sprout Social, “Best Times to Post on Social Media- 2018 Industry Research”, the best times to post on Facebook are Wednesday at 12 and 2 PM and Thursday at 1 and 2 PM. Thursday is the optimal weekday to post on Facebook. Saturday tends to be a low engagement day on Facebook, since users tend to be out and about enjoying their weekends.

Although, I would add, that just like how frequently to post on Facebook, it would be advisable to test how your posts best reach your intended audience. Your Facebook users and audience may be different from the industry standard.

  1. How do Facebook likes really translate to engagement?

With the latest algorithm, the back and forth of discussion is one of the greatest ways to increase engagement and notice for your work on Facebook. Clicking on content, viewing, and watching content won’t get you the reactions you need. Commenting, sharing, and having a discussion will drive the most engagement. Likes fall somewhere in between. They can be used as a way to gauge if the user finds the content useful, but unless the user comments or engages, that may be the end of the interaction.

Some possible ways to increase engagement, outside of just “likes”, are to create a poll for your audience or include questions on your posts are a great way to encourage comments and interaction from your audience.

  1. Should I be posting videos on Facebook?

Yes, you should definitely be posting videos into Facebook, and live videos are better than pre-recorded videos. Based on Facebook research, “live videos on average get six times as many interactions as regular videos”. Videos are what drive Facebook interaction, and to work with the latest algorithm, videos are going to be one of the best ways to get your content noticed.

Additionally, posting videos directly in Facebook, instead of posting an external link, for example, may aid you in getting your posts seen by more users in the news feed.

Facebook is a constantly evolving social media platform, so it’s always a good idea to continue to check into the Facebook Newsroom for updates. With that in mind, how do you use Facebook? What other Facebook questions do you have?

 

Written by guest writer Adrianna Huff in collaboration with High Stakes Mastermind Groups

Productivity Hacks

Six easy hacks can change your life

By guest writer Adrianna Huff

Now that I am a Mom, I find that if I get lucky, I can get four hours total of productive work during the day. Unfortunately, this time is not in one four-hour chunk, but about four one-hour chunks. With my new time constraint, I have found myself devouring information on how to be my most productive self.

Based on my research and firsthand experience, these are my best productivity hacks.

1. Develop a Structure: Without creating some structure to my day, I end up mindlessly reading articles and not actually getting anything done. For some, this structure could look like meetings on Mondays, designing on Tuesdays, and so forth. If you develop a structure, and time block yourself for specific activities that you only do during those times, you will likely be more productive and efficient. Some individuals even go so far as to only respond to emails pertinent to their daily structure on the assigned days, but I’m not that strict.

2. Write Everything Down: When I am my most productive self, I am a list making machine. I have my to-do list, my call list, and my idea list. If I have everything written down on my list, I don’t have to expend brain power time trying to remember what I need to do. In addition, when I accomplish a task, I get to have the feeling of immense success by crossing it off the list. Finally, when I find myself with a spare few minutes, for example if I arrive early to a meeting, or a call ends early, I can knock out a small task and get a little more done.

3. Work When I am Most Productive: I am a morning person, and my best ideas occur when I am somewhat refreshed after a night of sleep. Thus, in my daily structure, you will see me writing in the morning and administrative tasks when I am the most tired. By working with my body’s natural productivity inclinations, I don’t waste valuable time working on mindless tasks when I am most alert.

4. Make a “Landing Zone”: Having all of my important paperwork in one specific landing zone makes it much easier to crank through the work. As soon as it comes to me (mail, email, carrier pigeon), I open it, assess it, and put it in the landing zone as needed. When I have the pre-assigned chunk of time to work on this task, I no longer have to look for it, or remember to do it. The work is staring me right in the face. Again, by taking out the brain power of remembering the task, I can be more productive.

5. Unsubscribe or Unfollow: My email inbox can be a time suck for me. Between the emails I need to read and respond to as well as all of the emails I have subscribed to throughout the years, it is easy to lose large chunks of time to the less important emails. Periodically, I set aside a 15-20 minute chunk of time to actually unsubscribe or unfollow these emails. Without the constant barrage of unnecessary content, I can stay more focused when my email is staring back at me. And if I decide the need to get certain subscription based emails again, I can always re-follow.

6. Set a deadline: In Tim Ferriss’ book, “The Four Hour Work Week”, Ferriss explains that working more efficiently for a few hours can vastly increase productivity. This may seem like a no-brainer idea, but forcing shorter deadlines forces you to actually work more efficiently. If I give myself two weeks, I am likely to start working on the task in 2 weeks, if I give myself 2 days, I am more likely to complete it right away.

What are your great productivity hacks? How do you keep yourself accountable and motivated?

Why Entrepreneurs and Solopreneurs Should Belong to a Group

Belonging to a group gives a real sense of well…belonging.

Do you wish to excel as an entrepreneur or a solopreneur? I bet you do, well, in that case, you need to digest every detail of this piece. You must have heard of the popular proverb that says “two heads are better than one.” Well, quiz any successful man or woman who has excelled in one endeavor or the other and he or she will tell you the proverb is very true. Little wonder then, that goal oriented individuals in particular and humans, in general, tend to form or belong to a group of people who are like-minded to help them achieve their goals.

Humans have always possessed a sense of belonging, be it in schools (where students who aim to excel academically form study groups), in offices among colleagues or even in the larger society where we have different social groups such as various dance groups, supporters club of a soccer team, etc.

And there have been several instances where individuals attribute their academic success, business growth or source of happiness to being a part of a group. This, therefore, underlines the fact that, it is very important for every individual to belong to a group. However, it is important to note at this point that,  the fact everyone should belong to a group doesn’t mean an individual should join a negative group such as a gang or a cult.

In case you’re wondering what group you should belong to as an entrepreneur or a solopreneur. Then, you should be looking forward to finding and joining a Mastermind Group. This is the point where I expect you to be engrossed with this article to enable you discover more about Mastermind Groups and how they can help your business to grow.

According to Napoleon Hill, author of the timeless self-help book, Think and Grow Rich (1937) “ a Mastermind Group is the coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony”. In other words, when a set of people (usually from different industries) comes together to form a group with the specific purpose of achieving common goals and success, such groups are known as Mastermind Groups.

With that said, let’s now take a look at the benefits

  1. Support:

You are surrounded in a community with people of like minds. They help you in achieving your goals and offering support to you. As the founder of High Stakes Mastermind Groups, I’ve realized I find it particularly exciting to help others achieve their set goals. Support is never in short supply in Mastermind groups in general and in High Stakes Mastermind Groups in particular, as members of the group who you become friends with automatically are there to offer support to you during meetings.

  1. Accountability

A Mastermind group allows the opportunity to regularly know how others are doing which helps you to remain focused on achieving your goals.

When one member of the group fills the others in on a challenge he/she is experiencing, the other members of the group put heads together to proffer solutions that can help the challenged member over his/her challenge.

  1. Resources

The fact that each member of the group specializes in different fields or industries provide you with the opportunity of receiving powerful tips on how to excel as an entrepreneur or solopreneur.

So, if your desire is to have yourself surrounded, encouraged and inspired by great minds or individuals who have succeeded and know what it takes to succeed as an entrepreneur in different industries. Then, you should belong to a mastermind group, and there is no better group than High Stakes Mastermind Groups to serve this purpose. For information on how to be a member visit http://www.StephanieAngelo.com/ and you can be sure to have fun growing your business and masterminding.

 

 

 

 

 

Five Benefits of Being in a Group of Positive Thinkers

Positive Group Positive Benefits
There’s a famous quote:
Attitudes are contagious. Are yours worth catching?

It’s famous for a reason – because it’s true. You can pick up the attitudes of others, and be influenced by the moods of those around you – your family members, your colleagues, your bosses, and even the woman working at the checkout at the grocery store.  Make sure when you pick up and attitude it’s a positive one.

Positive Attitude

Think about it – someone’s can-do attitude about a difficult project will give you a more confident feeling about the work you’re about to take on, while the checkout lady’s crummy mood can put you in a bad mood as well. Studies show that even your health can be influenced by your attitude. Someone with a sunny, positive attitude, positive vibes, and a good outlook on life may very well enjoy better health than an eternal pessimist.

Think of an instance at work or an event at home that turned out the way you wanted it to. Now try to imagine your attitude at the time. In each case, your attitude was likely pretty positive. You can bet that that very attitude led you to make the choices that ended in your success. Conversely, negative attitudes defeat us, even before we begin.

Psychologists agree that in order to live a happy, engaged, and meaningful life, you have to think positively. Optimists see the bright side of things, and believe that changes can be made to improve a situation.

Connections

As a business person, someone in a leadership position, someone who has the power to influence others, or as an entrepreneur, you need to surround yourself with positive people. This becomes especially important when you are self-employed and don’t have traditional support from professional superiors within your company. When you make connections with people who are positive thinkers, these people become the ones who will help you on your path to success.

Where do you find these positive people, who have similar ambitions, aspirations for success, and beliefs that a positive outlook can change your trajectory in life? Look no further than a Mastermind group.

Support

These groups, who are full of people just like you – smart, strong, forward-thinking, open-minded, progressive and positive – are here to support you. Whereas naysayers might put down your ideas, your peers in the Mastermind group will be the ones to urge you to develop your ideas, explore your options and think outside the proverbial box. They are the ones who are excited about change, instead of resistant to it. Ultimately, a positive thinking Mastermind group will add value to your life.

Value

These people didn’t get to the top in their executive roles for no reason. The people in Mastermind groups got there because they typically have a different way of thinking than the average working person. Imagine if you had them act as each other’s allies, colleagues and collaborators?

In addition to influencing the way you approach your business (and ultimately, your life) Mastermind group members help each other solve problems, give opinions and help you see things from a different perspective, energize you to do your best and motivate you. They will challenge you to rise to the top (and stay there) and give you the momentum to reach your goals, whatever they are. They will improve your communication skills, introduce you to other people and to new ideas and methods you can apply to your company.

You Become Who You Associate With

Remember, you can’t always control the outcome. There will be times that you will fail. But you can control your attitude, which is the filter through which you see the world and a tool with which you make decisions. Choose a positive attitude by surrounding yourself with positive people, and watch your rate of success rise.

Remember that in order to be a high-stakes thinker, you need to surround yourself with like-minded people. If the people you surround yourself with are positive, confident and open-minded, you will start thinking that way too.

After all, you become who you associate with.

 

How Accountability Helps You Master Your Goals

Master Your Goals

 

As the facilitator of High Stakes Mastermind Groups, I see lots of driven, organized people.  And they’re reaching their goals through accountability.

These people know what they are doing. These people have it together.  They are executives, business owners, entrepreneurs, trail blazers and leaders. They’re educated, and have big dreams. Often, they’ve made their dreams come true without people believing in them, and without people behind them 100%. Still, they have persevered and made it happen.

It takes guts, courage and no excuses. And the reality is, everyone needs someone, especially when they are setting new goals.

Goals have a way of falling apart when you don’t have someone to hold you accountable. When nobody is looking, you may take it easier on yourself. Nobody is watching, you think, so if you fail, it’s not a big deal.

That’s where Mastermind Groups come in.

Mastermind groups are like having your own Board of Directors. Except you’re not obligated to do what they tell you – they exist for you. That’s the truly cool part. It’s not just having one accountability partner, but many. They offer you professional relationships where the members support, empower and hold each other accountable for their actions. That is the way that members help each other to achieve their specific goals by coming up with thoughtful, useful and timely information that will add value to the lives and careers of group members.

As a member, you’re being backed by and collaborating with some of the strongest, smartest and best thinkers and leaders out there – the people in some of the top leader and executive roles available. Not only are they helping you by feeding your mind with positive energy and fuel to reach your goals, but you’re helping them, as well.  Some people think, “I have nothing to contribute.  These people are way more accomplished than I am”. Well, allow me to stop you right there.  Everyone has something of value to give, over and over again.

We’ll even empower you to contribute- because it’s the cornerstone of your own accountability.  Through accountability we help you master your goals.